Last Updated on December 4, 2021 by Admin
What best describes Enhanced Cost-Per-Click (ECPC)?
- ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
- ECPC is a Quality Score boost for advertisers using ad extensions.
- ECPC is the discount applied to your Max CPC to determine actual CPC.
- ECPC is a separate bid set for ad groups using the Conversion Optimizer.
Explanation:
Reference:
https://support.google.com/adwords/answer/2464964?hl=en